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Personal Profile

 Personal Account Essay

Leadership Account

-- the CEO of Enlight Mass media Co. Ltd.

GONG Siyao (12436798)

Wang Changtian is the president of Beijing Enlight Multimedia Co., Ltd. He is driven and his driving force comes from the interests of his own. He is considering news, so he starts off his business on entertainment news. He could be innovative to build up in the communicational market. He extends his company coming from TV sector to film and music industries. Now, Enlight Multimedia is the innovator of private connection companies in China. Graduated from Fudan University, this individual grew up via a reporter to be a fantastic president. This individual used to work in different paper offices, such as China Organization Times and China Market and Trade News. These kinds of experiences offered him a great acute feeling about communicational industry. When Wang worked in Beijing TELEVISION, he found that the sector of entertainment TV programmes had great potential. The working experience in Beijing TV also helped bring him wonderful experience in order to produce eye-catching news TV SET programmes. In 1998, he set up Beijing Enlight Media Co., Ltd. Wang Changtian great at making decisions relating to current situations. To start with, his company just made entertainment news programs. With the raising of Enlight Media's effect, he included his methods and chose to produce two more programs about pop music and interview of celebrities. Since audiences were interested in music and famous people, but there were few programs about these material. Besides, good news of music and famous people can enrich the entertainment news. This kind of decision built his job develop more quickly, because even more famous companies cooperated with him and Enlight Media became considerably more popular in China. One more decision made by Wang is that Enlight Media firm was amalgamated with Huayou Century(Music) and named the new firm " Enlight Huayou" in 2007. He thought this kind of merger could brought fresh chances for the...

References: Shao Peiren, Zhang Dongyi. Circumstance Analysis of Media Supervision. Beijing: Advanced schooling Press, 2003. Print.

Xie Yungeng. " How does a personal entertainment business develop, " Sina. com. Blog of Sina, 13 Nov. 2007. Web. one particular Dec. 2012.

Miao Hui, " Wang Changtian would want to create Oriental News Corporation", Ifeng. com. Finance of Ifeng. you Aug. 2011. Web. 1 Dec. 2012.

Enlight Media, Beijing Enlight Media Company., Ltd. Gross annual Report of 2011. Beijing: Enlight Press published, 2012.

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