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Business Plan Idea

 Business Plan Idea Research Conventional paper

 2009. 03. 13

Business Plan Thought

„Healthy Take-Away-Food in Germany"

MGT460 - Business Plan Development, Kim Davis King

Mack Wäsch

1712 Grand Method

92109 Pacific Beach, North park

California

Red-ID: 817366362

Fon: 6197575973

Postal mail: lisa. [email protected] de

Over the last decades, obesity is growing abruptly around the globe and exclusively in Indonesia is currently reaching it's optimum. Therefore , increasingly more consumers are looking for a better- or let's say a healthier- way of living. Based on the latest statistical study reported by the Max-Rubner-Institut (Karlsruhe, Germany), there will be a significant number of obese individuals which varies from teenagers up to the old ones.

Beyond any doubt, becoming too much over weight can lead to health, as well as to mental problems. To this end, 1 observes a major big boost of the so-called Organic Marketplaces all over the world. You probably know that since 2004 the organic and natural market offers risen to a rate of 5, 5 millard Euro. Hence the organic marketplace has a great chance to expand on its own throughout the sales market, when it comes to healthy food retailers, specialized foodstuff stores and -what would be something impressive and different pertaining to germany is definitely " A take away to get healthy and organic food" An organic product itself does not attract everyone. It has to be something new, something innovative!

Eating outside is part of the German tradition and depending upon the ZMP (the Central Marketing Culture of A language like german Agriculture, Bonn) reports in 2005, every single third time german persons eat away. Until now there exists a lack of healthy and balanced and organic prepared and ready-to-eat food in indonesia, such as Entire Foods in the US. Because Entire Foods can be not available for Franchise, this Business Plan Thought...

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