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ACKNOWLEDGEMENTS

First of all, our reward and thankful is due to Kristus SWT, The Almighty, as well as the Benevolent for His true blessing and advice in offering and granting us the inspiration to embark on this kind of assignment and instilling in most of us the strength to see that report turns into presentable.

Our deep gratitude and thanks would go to our father and mother for supplying us the moral and financial support to pursue our analyze. Nobody can repay them accept Jahve SWT and forever we will be indebted to them for great sacrifice.

We might also like to show our appreciation to our highly regarded lecturer, Puan Shaherah binti Abdul Malik who untiringly has helped us in a multitude of methods in thinking, planning, and explaining the technique of doing the Mega task. We would almost certainly face a whole lot of obstructions without the standard given although completing the work.

We would like to say thanks to our friends and classmates for sharing their ideas and knowledge around and not to become forgotten. That certainly helped us in completing each of our task. We hope that this record would support others and also us in understanding about the corporation of Malaysian Airlines Program Berhad (MAS).

Last but not least, we would also like to increase our greatest appreciation to the management of Tun Doctor Ismail selection of Universiti Teknologi Mara (UiTM) Johor for featuring us with all the facilities vital in the completion of this Super project.

BUSINESS SUMMARY NOTICE

A global airline sector is in a state of turmoil and it is more and more clear the survivor and many certainly the winner will have to make revolutionary changes to adapt to the new environment. Malaysia Air carriers has been capable of reduce the full year 2012 monetary loss to RM430. 74 million by a lack of RM2. 52 billion in the last year. This announcement arrived at the same time as some of regional competitors reported strong income. A real organization turnaround is usually an crucial for MAS.

The management crew, and staff, however , feels strongly in ability to convert the business and, indeed, to look beyond objectives. MAS have done much to further improve its functionality over the last a few years and indeed last year. NO ENTANTO have very much to be pleased with, and this function will make up the foundation of our success. With hard work, major changes and several tough decisions, MAS can certainly be a survivor and a victor. The management team has dedicated by itself to the development of a plan that builds from the actions to begin with the turnaround. This transformation plan will not only reverse losing and return MAS to profitability, although also transform the company right into a strong and vibrant establishment one that has the ability to of stand external included shocks and aggressively dealing with new chances.

From this report, selected parts have been as briefly about Malaysian Airlines Systems (MAS). The key part reviewed are the brief history regarding the firm (MAS), the SWOT examination to identify particular competences. To put it briefly history, qualifications of the company, vision, objective and long term managing service quality can be discussed. It is the mission of Malaysia Flight companies System Berhad, as a corporation, to provide a transport service that ranks the best in terms of safety, comfort and being on time, distinguished and loved due to the personal feel and heat. MAS try to set new world standards continually with our increased in-flight services, reliable surface support and excellent system and to react to consumer demand for worldwide insurance. While, in SWOT research we have included the strength, disadvantages, opportunities, plus the threats of MAS. Two tables of strategic audit have been also added to make clear the internal elements evaluation (IFE) and the external factors evaluation (EFE). Besides that, all of us also mentioned about the strategies evaluation that create a SWOT Matrix, SPACE Matrix, BCG Matrix, IE Matrix and QSPM, then you decide to use the best technique to be...

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